Big northern pike eat big fish, so upsizing your baits is one of the easiest ways to target bigger pike. You are going to get a lot less bites with the bigger lures, but the bigger lures will attract those bigger fish. You can use a variety of lures, but the key is to just go a bit bigger. Larger lures in the 5 to 7 inch range and even bigger will get the job done. You don’t always have to go with real long baits either. A thicker bait will do the trick too. So, a 6 inch bucktail spinner dressed in hair will give off a much bigger look than a skinny 8 inch lizard. Adding trailers to some of those lures will work to give it a larger profile as well. Trailers look great on spinnerbaits, bladed swim jigs and bass jigs.
Some anglers will go longer and thicker with huge crankbaits, swimbaits, jerkbaits and spinners in the 8 to 12 inch range. Make sure you go with heavier line and a heavier rod because these lures will be much heavier and the fish you’re going to attract will have some size as well.